Vietnamese customers are dying for good ads
Ngày: 27-12-2011
In business trip to Vietnam in May 2011, Heineken’s global CEO Michel de Carvalho was bloody impressed by growth rate of this international beer brand in this country. In 2010, Vietnam was the third biggest...
How to take share of leading brands?
Ngày: 09-12-2011
According to world annual Top-100 brand ranking by Interbrand, first time the giant Nokia was ousted from Top 10 most valued brands after  ten years. Recent brand research report by Global Communication Group Young &...
Does Brand Image change when Brand Identity does?
Ngày: 01-12-2011
Is visual change in brand identity correlative to a change in brand image in perception of customer? In order to address this tricky question, it is essential to work out the way customers perceive about...
Don’t be a slave of market research in branding
Ngày: 28-10-2011
The marketing research is essentially important in branding generally and in creating a sound brand identity particularly. However, the brand research may turn into a pitfall if marketers do not have savvy knowledge and experiences...
Why is MU brand number one?
Ngày: 20-04-2011
In the summer 2011,  a friendship match between Manchester United football club and the MLS team (a Football club in the USA) drew 70,000 American fans to the stadium. This is  a remarkably impressive figure...
Manchester United – why always the number 1 brand?
Ngày: 21-09-2010
  Trong đợt du đấu giao hữu tại thị trường Mỹ mùa hè 2010 của MU, đã có gần 70,000 khán giả đến sân để xem The Red Devils biểu diễn tài nghệ với các...