An unique proposition
Ngày: 03-10-2013
Men can’t help falling for the sexy of the actress Marilyn Monroe. Talking about her career, guys may suppose that “John Kennedy’s lover” actually was not so talented but she’d got a “unique proposition” – gracefully...
Iphone is neutralising its brand vantage point
Ngày: 18-09-2013
Recently It was the first time Apple launches low cost iPhone 5C (together with the luxury iPhone 5S).   This event has still stirred up the media though the genius Steve Jobs no longer (in...
Creativity is doing common things creatively
Ngày: 05-08-2013
Picasso’s paintings are often very expensive. The most one was priced at 106 million dollar. Every of his line of drawing “draws” money. People spend millions of dollar to own a painting of Picasso. However,...
The call of the wild for a brand
Ngày: 29-07-2013
The Call of the Wild, a short story of famous American writer Jack London, tells the life of the dog Buck. Readers are prone to indulge in exploring Buck’s journey of self exploration and adaptation....
Let’s simplify definition “brand positioning”
Ngày: 15-07-2013
  The concept of brand positioning was introduced by Jack trout, a well-known brand strategist, on “Industrial Marketing” magazine in 1969. The concept was then thoroughly analyzed, presented and illustrated by numurous interesting examples in...
Manchester United – Built to Last
Ngày: 08-06-2013
The book “Built to Last” written by Jim Collins and Jerry Porras is about 18 most successful companies in the past 100 years. These great brands have two things in common: In their whole brand...
The Lexus, the Olive tree and the xenophile “guilt”
Ngày: 31-05-2013
“The Lexus and the Olive tree” (by Thomas L. Friedman) is a great book about globalisation – a concept of the conflict between civilisation and poverty, old and new norms, traditional and international values. The...
Slogan should “touch” the customer’s emotion
Ngày: 20-04-2013
Confucius, the famous Chinese philosopher, had a saying “A picture is worth a thousand of words”.   However, modern science has done a lot of research and made the opposite opinion. Herbert Simon, Nobel Prize...