Doubt Everything
Ngày: 16-12-2014
  Daughter: Your favorite motto? Karl Marx: Doubt everything!   The message Marx wanted to tell his daughters: you should learn to listen not just by your open mind but your wise head.   He...
 Achilles’ heel and the arrow of prince Paris
Ngày: 16-12-2014
In Greek mythology, Achilles is the greatest warrior. His mother, Thetis tried to make him immortal by dipping him into the river Styx. However, his heel by which she held him was left vulnerable because...
“Love confession” of Vietnam tourism
Ngày: 16-12-2014
Philip Kotler, in his visit to Vietnam, suggested that Vietnam should be called as “the world’s kitchen” while China has become “the world’s factory” and India has become “the world’s office”.   This is a...
You Can’t Judge A Book By Its Cover
Ngày: 16-12-2014
“It was so good, I almost peed my pants!”   That is a classical exclamative sentence of Vivian Ward (Julia Roberts) in the great romantic movie Pretty Woman.   Vivian was a streetwalker in Hollywood,...
Seeking the “vantage point” for brand
Ngày: 11-03-2014
“Vantage point” is a dramatical and impressive Hollywood movie. The movie tells the story of terrorists who plan to assassinate American president in his official visit to Spain. The 90-minute movie describes the dramatical happenings...
Beauty is in the eyes of the beholder
Ngày: 01-03-2014
The neurologist Donald Calne once said “The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.”...
Chances for “supporting role” brands
Ngày: 02-12-2013
In movies, there are always typical “heroic” protagonists such as 007’s James Bond, Mission Impossible’s Hunt or The Three Kingdoms’ Zhuge Liang who are magnets of blockbusters....
Waiting for a Waterloo in marketing
Ngày: 21-11-2013
In the military science, Flanker Strategy is normally used to support main attack and disturbing the enemy’s structure. In the well-known Battle of Waterloo (the Coalition of United Kingdom and Germany fought with the Imperial...
The first love
Ngày: 21-10-2013
The first always lasts long. So as the first love. First love may not be perfect as French writer Bernard Shaw said “First love is only a little foolishness and a lot of curiosity”. And thought...